What if we could just pick your customer up and swing by your office to say hi once in a while? Imagine how helpful that would be. And how much better you would know her.
Consumer immersion is a lot like that.
For instance, one client wanted team members from marketing to manufacturing to walk a mile in their customers’ shoes. So we sent them out shopping with their customers, to see how they made decisions in the aisles, in the real world.
We connected another client to their customers with online journaling and visits to their homes.
Once on a first-name basis with a “target,” it got personal. And the understanding went deeper.
In some of our clients’ annual planning sessions, and strategic and innovation meetings, we often stand in for the consumer ourselves.